ABOUT

About Swimpreneur and its founder, Herron Ho

Swimpreneur™ is the coach programme of Swimwerks, our swim school in Singapore. Our founder, Herron Ho, started as a lifeguard at 16, and he built Swimpreneur around the problem he hit as a new instructor: finding students.

From lifeguard to swim school founder

  1. Age 16

    Starts as a part-time lifeguard.

  2. Age 17

    Takes his swim instructor certification.

  3. Age 18

    Becomes a swim coach, teaching across several swim schools. A class of five children is worth around $1,000 to the school; he takes home $50 for the hour.

  4. The wall

    He wants his own students, but nobody knows his name. He has the skill and no way to bring people in. Working that out takes years of trial and error.

  5. 2015

    Founds Swimwerks. What starts as Herron coaching his own students grows into a school built on coach development and bringing students in.

  6. Today

    Hundreds of swim teachers trained and more than 4,000 students taught. Over the years we’ve spent more than $100,000 on advertising to learn what brings students in, and that system now brings students to our new coaches.

Why Swimpreneur exists

Most instructor courses stop at the certificate. New instructors are left to work out how to find students on their own, and many give up before they get going. Herron built Swimpreneur to close that gap: training, supervised teaching with real students, and then students.

Back when he was coaching full-time himself, teaching alone earned him around $10,000 a month. He’s clear that swimming doesn’t make anyone rich overnight. What it gave him was a skill, a steady income and choices, and he wants new coaches to have the same.

“What I’m most proud of isn’t my success. It’s theirs.”

— Herron Ho, founder of Swimwerks
Herron Ho, founder of Swimwerks, speaking beside a condo pool

About Swimwerks

We’re Swimwerks, the swim school Herron started in 2015. We teach children and adults, one to one or in small groups of four to six, at ActiveSG pools across the island, at condo pools and at our own pools in the north of Singapore.

We also run SwimSafer, lifesaving, first aid and scuba diving courses, and provide lifeguards for organisations. Every one of our coaches holds NROC or SSI certification and a current Standard First Aid certificate.

Swimpreneur is how we bring new coaches into all of this, and we’d love for you to be one of them.

NEXTHow the course works Theory, practical, attachments with real students, the teaching evaluation and certification.

Ready now?

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